𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Organizational power and culture shift at Ducati motorcycles

✍ Scribed by Maktoba Omar; Marc Porter

Book ID
102392195
Publisher
Wiley (John Wiley & Sons)
Year
2007
Tongue
English
Weight
229 KB
Volume
27
Category
Article
ISSN
1932-2054

No coin nor oath required. For personal study only.

✦ Synopsis

Abstract

In this research into corporate culture at Ducati Motorcycles, Spa., the qualitative approach was used based on Johnson's theory of corporate culture, relying on structured and unstructured interviews followed up by participant observation. Corporate culture was used as a strategic tool in changing the Ducati corporate mindset. The results show that the recognition and alteration of corporate culture played a large role in the successful implementation of a new corporate strategy. The Ducati strategic initiative focused on repositioning Ducati from a traditional Italian motorcycle manufacturer to a global marketing company. Β© 2007 Wiley Periodicals, Inc.

πŸ“œ SIMILAR VOLUMES

Practice, power and meaning: frameworks
Practice, power and meaning: frameworks for studying organizational culture in multi-agency rural development projects
✍ David Lewis; Anthony J. Bebbington; Simon P. J. Batterbury; Alpa Shah; Elizabeth πŸ“‚ Article πŸ“… 2003 πŸ› John Wiley and Sons 🌐 English βš– 114 KB

## Abstract Culture has received increasing attention in critical development studies, though the notion that there are important cultural differences within and between development organizations has received less consideration. This paper elaborates elements of a framework for studying organizatio

Organizational culture and knowledge sha
Organizational culture and knowledge sharing at the United Nations: using an intranet to create a sense of community
✍ Linda Stoddart πŸ“‚ Article πŸ“… 2007 πŸ› John Wiley and Sons 🌐 English βš– 179 KB

## Abstract This paper describes the impact that the United Nations' (UN) intranet has had on enhancing internal communications in the organization during a period of organizational change, examining in particular the role of a community of content providers. The UN's intranet, called __iSeek__, wa