Today, more than ever before, we must all be able to think creatively, manage change, and solve complex, open-ended problems. Education today is different in its structure and practice than it was in any previous generation, not just because of the impact of technology and the Internet, but also bec
Organizational Creativity: A Practical Guide for Innovators & Entrepreneurs
β Scribed by Gerard J. Puccio, John F. Cabra, Nathan Schwagler
- Publisher
- SAGE Publications, Inc
- Year
- 2017
- Tongue
- English
- Leaves
- 246
- Edition
- 1
- Category
- Library
No coin nor oath required. For personal study only.
β¦ Synopsis
Reignite your creative-thinking skills to produce innovative solutions
Β
Organizational Creativity: A Practical Guide for Innovators and Entrepreneurs by Gerard J. Puccio, John F. Cabra, and Nathan Schwagler, is a compelling new text designed to transform the reader into a creative thinker and leader. Arguing that creativity is an essential skill that must be developed, the authors take a highly practical approach, providing strategies, tools, and cases to help readers hone their creative abilities. Whether students are preparing to become entrepreneurs or to work in an established firm, this text will help them survive and thrive in an era of innovation and change.
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Dedication; Contents; Who is this book for?; Introduction; The Fundamentals; Chapter 1:; The Proposition; Chapter 2:; The Customer and The Market; Chapter 3: The Competition; Chapter 4:; The Industry; Chapter 5:; The Channel; Chapter 6:; The Relationship; Chapter 7: The Pricing Model; Chapter 8:; Th