✦ LIBER ✦

Optimizing advertising and quality strategies in an oligopoly

✍ Scribed by Weng, Yi-Chun

Book ID: 120976147
Publisher: Informa UK (Taylor & Francis)
Year: 2010
Weight: 207 KB
Volume: 31
Category: Article
ISSN: 0252-2667
DOI: 10.1080/02522667.2010.10699954

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Oligopoly advertising strategies with ma

Oligopoly advertising strategies with market expansion

✍ Gila E. Fruchter 📂 Article 📅 1999 🏛 John Wiley and Sons 🌐 English ⚖ 107 KB

This study extends the literature of dynamic advertising competition by allowing oligopoly competition and market expansion that results from advertising. We "nd how advertising actions a!ect market development and how, conversely, market development in#uences advertising policies over time. Modelli

Risk and advertising in an oligopoly gam

Risk and advertising in an oligopoly game

✍ Pauline Weber 📂 Article 📅 1976 🏛 Elsevier Science ⚖ 610 KB

Advertising conjectures and the nature o

Advertising conjectures and the nature of advertising competition in an oligopoly

✍ Barry J. Seldon; Sudip Banerjee; Roy G. Boyd 📂 Article 📅 1993 🏛 John Wiley and Sons 🌐 English ⚖ 880 KB

Advertising decisions in oligopoly: An i

Advertising decisions in oligopoly: An industry equilibrium analysis

✍ Ram C. Rao 📂 Article 📅 1984 🏛 John Wiley and Sons 🌐 English ⚖ 752 KB

Optimal Advertising and Optimal Quality

✍ Robert Dorfman and Peter O. Steiner 📂 Article 📅 1954 🏛 American Economic Association 🌐 English ⚖ 281 KB

Price competition and advertising in oli

Price competition and advertising in oligopoly

✍ Helmut Bester; Emmanuel Petrakis 📂 Article 📅 1995 🏛 Elsevier Science 🌐 English ⚖ 984 KB