Strategic consensus and performance: the
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Christian Homburg; Harley Krohmer; John P. Workman. Jr
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Article
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1999
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John Wiley and Sons
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English
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This paper examines the link between consensus among senior managers and performance at the SBU level and considers factors which may moderate the strength of this relationship. Using data from a cross-national study in three industry sectors, the authors find that consensus increases the performanc