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Optimal pricing and production decisions in the presence of symmetrical and asymmetrical substitution

✍ Scribed by Sang-Won Kim; Peter C. Bell

Book ID
113830796
Publisher
Elsevier Science
Year
2011
Tongue
English
Weight
232 KB
Volume
39
Category
Article
ISSN
0305-0483

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Optimal price promotion in the presence
Optimal price promotion in the presence of asymmetric reference-price effects
✍ Gadi Fibich; Arieh Gavious; Oded Lowengart πŸ“‚ Article πŸ“… 2007 πŸ› John Wiley and Sons 🌐 English βš– 159 KB

## Abstract In this study we demonstrate how a reference price may affect the degree of price rigidity/flexibility. For this, we construct a model of reference‐price formation, which we use to analyze the effect of asymmetric reference price (cut β€˜effects’) on the profitability of price promotions.