✦ LIBER ✦

Optimal new product design using quality function deployment with empirical value functions

✍ Scribed by Donald Dawson; Ronald G. Askin

Publisher: John Wiley and Sons
Year: 1999
Tongue: English
Weight: 253 KB
Volume: 15
Category: Article
ISSN: 0748-8017
DOI: 10.1002/(sici)1099-1638(199901/02)15:1<17::aid-qre203>3.0.co;2-j

No coin nor oath required. For personal study only.

✦ Synopsis

The house of quality (HOQ) has been widely proposed as a method for capturing the voice of the customer (VOC) when developing requirements for new products. The methodology has lacked a formal mechanism for trading off customer preferences with technical feasibility and economic reality. We propose a non-linear mathematical program for determining the optimal engineering specifications during new product development as a function of elicited customer value functions, engineering development and production costs and development time constraints. The model is shown to be computationally feasible for realistic-size problems and to outperform heuristic approaches.

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