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Optimal media planning for multi-products in segmented market

โœ Scribed by P.C. Jha; Remica Aggarwal; Anshu Gupta

Book ID
108051989
Publisher
Elsevier Science
Year
2011
Tongue
English
Weight
204 KB
Volume
217
Category
Article
ISSN
0096-3003

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## Abstract Due to lack of a systematic reliability analysis, intuitive decisions can often be made in production planning under uncertainty. These decisions will lead to either conservative or aggressive production. In this work, we propose a novel analysis and optimization framework to address th