Optimal keyword bidding in search-based advertising with target exposure levels

✍ Scribed by Selçuk, B.; Özlük, Ö.

• Book ID: 119234616
• Publisher: Elsevier Science
• Year: 2013
• Tongue: English
• Weight: 602 KB
• Volume: 226
• Category: Article
• ISSN: 0377-2217
• DOI: 10.1016/j.ejor.2012.10.032