Optimal Advertising-Expenditure Implications of a Simultaneous-Equation Regression Analysis

✍ Scribed by Leonard J. Parsons and Frank M. Bass

• Book ID: 123685725
• Publisher: INFORMS
• Year: 1971
• Tongue: English
• Weight: 992 KB
• Volume: 19
• Category: Article
• ISSN: 0030-364X
• DOI: 10.2307/168912