Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers

✍ Scribed by Belloni, Alexandre; Lovett, Mitchell J.; Boulding, William; Staelin, Richard

• Book ID: 120410458
• Publisher: INFORMS
• Year: 2012
• Tongue: English
• Weight: 230 KB
• Volume: 31
• Category: Article
• ISSN: 0732-2399
• DOI: 10.1287/mksc.1120.0707