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Opportunism in Brand Partnerships: Effects of Coercion and Relationship Norms

✍ Scribed by Dev, C. S.; Grzeskowiak, S.; Brown, J. R.


Book ID
121789598
Publisher
SAGE Publications
Year
2011
Tongue
English
Weight
387 KB
Volume
52
Category
Article
ISSN
1938-9655

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