Opinions about privacy: does the type of information used for marketing purposes make a difference?
✍ Scribed by Richard A. Hamilton; Lisa D. Spiller
- Publisher
- John Wiley and Sons
- Year
- 1999
- Tongue
- English
- Weight
- 258 KB
- Volume
- 4
- Category
- Article
- ISSN
- 1465-4520
- DOI
- 10.1002/nvsm.78
No coin nor oath required. For personal study only.
✦ Synopsis
privacy by investigating the impact of education in the formulation of opinions on the use of personal information for marketing purposes. A single credit course in direct marketing does not change opinions regarding information privacy. But a series of credit marketing courses does reduce the level of restrictions desired on the availability and use of personal information for marketing. Thus, the direct marketing industry would be better served by promoting and demonstrating the ethical use of personal information through ethical marketing practices by all its practitioners rather than by attempting to educate the general public about the nature and uses of such information and data for marketing purposes.