The diffusion of marketing science in th
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Albert C. Bemmaor; Philip Hans Franses
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Article
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2005
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John Wiley and Sons
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English
β 131 KB
## Abstract This editorial discusses an illustration of the potential hindrances to the diffusion of modern methodologies in the practitioners' (i.e. the buyers of research, not the consultants) community. Taking the example of classical regression analysis based on storeβlevel scanner data, the au