โ Scribed by Diana S. Newman, Council on Foundations
No coin nor oath required. For personal study only.
Winner of the 2002 Skystone Ryan Research Prize from the Association of Fundraising Professionals.Sponsored by the prestigious Council on Foundations, Opening Doors is a down-to-earth guide for fundraising practitioners who want to broaden their funding base and reach new donors or improve the diversity of their existing development programs. Based in solid research, Opening Doors provides information about the cultural and charitable practices of four broad groups: African Americans, Asian Americans, Latinos, and Native Americans. It is filled with illustrative personal stories, real-life examples, and proven strategies. In addition, this hands-on resource:Helps readers understand the rich philanthropic traditions in diverse American populationsShows how to encourage prospects to become donors through personal meetings, house parties, special events, and direct mailPresents practical ideas for seeking gifts from business owners of diverse cultural backgroundsDescribes ap propriate and effective ways to encourage small donors to become large donors
Opening Doors......Page 7
Contents......Page 13
List of Tables, Figures, and Exhibits......Page 15
Foreword......Page 17
Preface......Page 21
Acknowledgments......Page 31
About the Author......Page 35
About the Contributors......Page 37
1. How Changing Demographics Are Changing Philanthropy......Page 39
2. Understanding Diverse Giving Patterns......Page 63
3. Embracing Diversity and Inclusiveness......Page 105
4. Building Awareness and Cultivating Prospects......Page 123
5. Turning Diverse Prospects into Donors......Page 143
6. Advancing Donor Investment Through Major Gifts......Page 169
7. Encouraging Gift Planning and Endowment Building......Page 195
8. Achieving Success Through Collaboration......Page 221
9. Realizing the Potential of Diverse Donors......Page 235
References......Page 245
Resources......Page 253
Index......Page 265
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