A conceptual framework for analyzing dec
✍
Dan Toy; Lauren Wright; Jerry Olson
📂
Article
📅
2001
🏛
John Wiley and Sons
🌐
English
⚖ 241 KB
## Abstract Deception and debriefing are commonly used marketing research procedures. However, marketers have paid little attention to the ethical and methodological issues inherent in the use of these practices. One explanation may be that greater emphasis has traditionally been placed on research