<p>This book constitutes the refereed proceedings of the 14th IFIP WG 2.13 International Conference on Open Source Systems, OSS 2018, held in Athens, Greece, in June 2018.<br>The 14 revised full papers and 2 short papers presented were carefully reviewed and selected from 38 submissions. The papers
Open Source Customer Relationship Management Solutions : Potential for an Impact of Open Source CRM Solutions on Small- and Medium Sized Enterprises
β Scribed by Henrik Vogt
- Publisher
- Diplomica Verlag
- Year
- 2008
- Tongue
- English
- Leaves
- 93
- Edition
- 1
- Category
- Library
No coin nor oath required. For personal study only.
β¦ Synopsis
The book reveals the overall importance of a customer relationship management system especially for small and medium-sized enterprises. In addition to the topic of CRM, the increasing importance and possibilities of open source software is revealed. The main research question consists of the idea if open source customer relationship management systems are able to fulfill the requirements of a CRM software. In order to be able to answer this question, the following analysis made use of the literature available on the topics CRM, special requirements of small and medium-sized enterprises, and the topic of open source software. By revealing what a CRM have to fulfill in order to be classified as customer relationship management system according to the findings in the literature, various requirements are identified. In the next step, the three most popular open source CRM software systems Sugar CRM, vTiger, and OpenCRX are scrutinized under the criteria if they are able to fulfill the requirements defined in the previous steps. The conclusion discusses the previous findings and outlines the chances and limits of open source customer relationship management solutions for small and medium-sized enterprises. In addition to this, the requirements of a successful implementation of a CRM system are revealed and the concept of seeing CRM as a corporate strategy is concretized. The aim of this book is to outline the holistic approach of CRM and to examine the research question if open source CRM solutions are able to fulfill the requirements previously defined according to the underlying literature. Biographische Informationen Henrik Vogt, Bachelor of Arts (B.A.) in International Business, Studium "European Management" an der Cologne Business School in KΓΆln, Abschluss 2008. Derzeit tΓ€tig als GeschΓ€ftsfΓΌhrer der SolVoNet GmbH im Bereich IT-LΓΆsungen.
β¦ Subjects
Small business -- Computer programs. ; Open source software.
π SIMILAR VOLUMES
<p><span>This book will point the way to numerous free, low-cost, and open-source software solutions that could provide viable alternatives to their paid counterparts. </span><span>Pro Freeware and Open Source Solutions for Business</span><span> is now in its Second Edition; it has been thoroughly r
Providing the range of mail-related services expected by organizations can be a confusing, daunting process. Pro Open Source Mail: Building an Enterprise Mail Solution presents a comprehensive guide to managing the most important e-mail services, including user administration, mail transfer agents,
<p><span>Customer Relationship Management (CRM) systems are a growing topic among small- and medium-sized enterprises, entrepreneurs, and solopreneurs, and it is completely clear that CRM is a tool that businesses should have in place to manage sales processes. Teams of salespeople must have a syste
<p><span>Customer Relationship Management (CRM) systems are a growing topic among small- and medium-sized enterprises, entrepreneurs, and solopreneurs, and it is completely clear that CRM is a tool that businesses should have in place to manage sales processes. Teams of salespeople must have a syste
In organizations of all sizes, 24/7 access to email has become an indispensable part of the enterprise. Yet providing the myriad of mail-related services expected by users these days can be a confusing, often daunting process. Pro Open Source Mail: Building An Enterprise Mail Solution removes the cl