Decision making heuristics and the elici
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John Cairns; Marjon van der Pol; Andrew Lloyd
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Article
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2002
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John Wiley and Sons
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English
β 73 KB
## Abstract It has been suggested that individuals employ simple decision heuristics when answering stated preference questions. Evidence from discrete choice experiments of individuals failing to trade may indicate that they employ simple decision making heuristics. However, individuals might not