Online travel reviews as persuasive communication: The effects of content type, source, and certification logos on consumer behavior

✍ Scribed by Sparks, Beverley A.; Perkins, Helen E.; Buckley, Ralf

• Book ID: 120381525
• Publisher: Elsevier Science
• Year: 2013
• Tongue: English
• Weight: 840 KB
• Volume: 39
• Category: Article
• ISSN: 0261-5177
• DOI: 10.1016/j.tourman.2013.03.007