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Online Reviews, Helpfulness Ratings, and Consumer Attitudes: An Extension of Congruity Theory to Multiple Sources in Web 2.0

✍ Scribed by Walther, Joseph B.; Liang, Yuhua Jake; Ganster, Tina; Wohn, Donghee Yvette; Emington, Josh


Book ID
119833155
Publisher
John Wiley and Sons
Year
2012
Tongue
English
Weight
637 KB
Volume
18
Category
Article
ISSN
1083-6101

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