Consumers' intentions to remain loyal to
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Hui-Chih Wang; Her-Sen Doong; Gordon R. Foxall
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Article
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2010
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John Wiley and Sons
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English
β 74 KB
The implications of recent consumer research for information system usage in the e-marketplace are still poorly understood. However, understanding consumers' intentions to continue to use these systems remains a priority in practical marketing management, as leading marketplaces such as Amazon.com h