Consumer acceptance of online auctions:
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Barbara B. Stern; Marla B. Royne; Thomas F. Stafford; Carol C. Bienstock
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Article
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2008
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John Wiley and Sons
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English
β 146 KB
## Abstract The study extends and revises the original Technology Acceptance Model (TAM) by applying it in the context of online auctions and introducing three new consumerβoriented variables: affinity with the computer, impulsiveness, and risk tolerance. It begins with an examination of eBay, the