Online ads in familiar and unfamiliar sites: effects on perceived website quality and intention to reuse

✍ Scribed by Scott McCoy; Andrea Everard; Eleanor T. Loiacono

• Book ID: 108783214
• Publisher: John Wiley and Sons
• Year: 2009
• Tongue: English
• Weight: 457 KB
• Volume: 19
• Category: Article
• ISSN: 1350-1917
• DOI: 10.1111/j.1365-2575.2007.00290.x