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One-way flow networks: the role of heterogeneity

โœ Scribed by Andrea Galeotti


Publisher
Springer
Year
2005
Tongue
English
Weight
220 KB
Volume
29
Category
Article
ISSN
0938-2259

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## Abstract The authors find that a consumer's position in a social network is related to both opinion leadership and susceptibility to influence. Using two field network studies, the authors show that people see themselves as opinion leaders when they perceive that they are popular (i.e., central)