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On the Reliability of Implicit and Explicit Memory Measures

✍ Scribed by Axel Buchner; Werner Wippich


Book ID
112241320
Publisher
Elsevier Science
Year
2000
Tongue
English
Weight
172 KB
Volume
40
Category
Article
ISSN
0010-0285

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## Abstract Consumers are often exposed to brand names presented concurrently with information such as brand claims and warnings, prior to making product choices. As implicit memory has been implicated in the consumer choice process, two experiments were conducted to assess the influence of additio