If only I hadn't smoked: The impact of c
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Christine M. Page; Patricia M. Colby
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Article
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2003
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John Wiley and Sons
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English
⚖ 135 KB
## Abstract The role of counterfactual thinking as an effective antismoking communications strategy is examined. Specifically, this study investigates how various types of counterfactual thoughts, generated in response to a detrimental smoking scenario, impact individuals' affective evaluations of