## Abstract Attitudinal ambivalence has been found to moderate attitude–intention relations. However, no prior work has investigated the mechanisms by which this moderation effect occurs. The present research attempted to address this issue. Across two studies, there was evidence that an Ambivalenc
On the nature of attitude–behavior relations: the strong guide, the weak follow
✍ Scribed by Rob W. Holland; Bas Verplanken; Ad Van Knippenberg
- Publisher
- John Wiley and Sons
- Year
- 2002
- Tongue
- English
- Weight
- 78 KB
- Volume
- 32
- Category
- Article
- ISSN
- 0046-2772
- DOI
- 10.1002/ejsp.135
No coin nor oath required. For personal study only.
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