On the interaction between retailers inventory policies and manufacturer trade deals in response to supply-uncertainty occurrences

Marketing/inventory interactions in the

Marketing/inventory interactions in the characterization of retailer response to manufacturer trade deals

✍ F. J. Arcelus; G. Srinivasan 📂 Article 📅 2006 🏛 John Wiley and Sons 🌐 English ⚖ 154 KB

This paper presents a characterization of a profit-maximizing retailer's response to a manufacturer trade deal that encompasses both marketing and operations concerns. Price pass-through behaviour is based on demand being realized over time, at a given rate, thereby allowing for the introduction of