This work deals with the incorporation of equivalent member imperfections in the global analysis of steel frames and, in particular, is intended to clarify the Eurocode 3 (EC3) provisions involved in such procedure. In fact, these provisions stem from the well-known "European column buckling curves", which means that they are based on the behaviour of simply supported isolated members under uniform compression (columns). First, one addresses the geometrically nonlinear behaviour of isolated columns displaying arbitrary support conditions and different initial geometrical configurations. Then, the results obtained are used to propose a systematic and rational method to evaluate the appropriate "equivalent initial imperfections" that need to be incorporated in the second-order global elastic analysis of a frame or isolated compressed member. This method (i) is fully consistent with the EC3 column buckling curves and (ii) adopts critical buckling mode shape initial imperfections with amplitudes determined by means of closed-form analytical expressions. In order to enable a better grasp of the concepts involved and also to illustrate the capabilities of the proposed methodology, several numerical examples are presented and discussed throughout the paper.