✦ LIBER ✦

On the benefits of thinking unconsciously: Unconscious thought can increase post-choice satisfaction

✍ Scribed by Ap Dijksterhuis; Zeger van Olden

Book ID: 116646154
Publisher: Elsevier Science
Year: 2006
Tongue: English
Weight: 146 KB
Volume: 42
Category: Article
ISSN: 0022-1031
DOI: 10.1016/j.jesp.2005.10.008

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## Abstract We tested and confirmed the hypothesis that unconscious thought leads to an automatic weighting process whereby important decision attributes receive more weight, and unimportant decision attributes receive less weight. In three experiments, participants chose between cars with few impo