𝔖 Bobbio Scriptorium
✦   LIBER   ✦

On Sophistry and the Definition of Happiness: A Rejoinde to Mr William Frerking

✍ Scribed by Hugo Meynell

Book ID
111294277
Publisher
John Wiley and Sons
Year
1974
Weight
507 KB
Volume
55
Category
Article
ISSN
0028-4289

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This article considers the definition of direct marketing proposed by Bauer and Miglautsch (2) in the Journal of Direct Marketing in light of the reality of the direct marketing industry. It suggests that their definition is really a definition of the direct marketing system, rather than of direct m