✦ LIBER ✦
On Making Marketing Science More Scientific: Role of Orientations, Paradigms, Metaphors, and Puzzle Solving
✍ Scribed by Johan Arndt
- Book ID
- 118168664
- Publisher
- American Marketing Association
- Year
- 1985
- Tongue
- English
- Weight
- 482 KB
- Volume
- 49
- Category
- Article
- ISSN
- 0022-2429
- DOI
- 10.2307/1251612
No coin nor oath required. For personal study only.