On looking into Vargo and Lusch's concept of generic actors in markets, or “It's all B2B …and beyond!”

✍ Scribed by James C. Spohrer

• Book ID: 108152792
• Publisher: Elsevier Science
• Year: 2011
• Tongue: English
• Weight: 285 KB
• Volume: 40
• Category: Article
• ISSN: 0019-8501
• DOI: 10.1016/j.indmarman.2010.06.031