The effect of computer anxiety on price
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Rajneesh Suri; Julie Anne Lee; Rajesh V. Manchanda; Kent B. Monroe
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Article
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2003
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John Wiley and Sons
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English
β 225 KB
π 1 views
## Abstract This research adds to the understanding of how consumers' comfort with computers influences their evaluation of prices for goods offered over the Internet. The effect of computer anxiety, under different motivational conditions, on the evaluation of price for a product in an onβline env