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On industry life-cycles: delay, entry, and shakeout in beer brewing

✍ Scribed by Michael Horvath; Fabiano Schivardi; Michael Woywode

Book ID
117360868
Publisher
Elsevier Science
Year
2001
Tongue
English
Weight
776 KB
Volume
19
Category
Article
ISSN
0167-7187

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Commentary on β€˜entry into new market seg
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Swaminathan's paper, 'Entry into new market segments in mature industries: Endogenous and exogenous segmentation in the U.S. brewing industry', offers three contributions. First, the focal purpose of the paper is to test competing ecological predictions about how new industry segments arise. Second,