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On A Theory of Markets and Marketing: From Positively Normative to Normatively Positive

✍ Scribed by Stephen L. Vargo


Book ID
117777713
Publisher
Elsevier
Year
2007
Tongue
English
Weight
75 KB
Volume
15
Category
Article
ISSN
1441-3582

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✍ RenΓ© Y. Darmon πŸ“‚ Article πŸ“… 1987 πŸ› Elsevier Science 🌐 English βš– 775 KB

This paper outlines a procedure to estimate optimal salesmen's call policies generating the highest long-run profits over an infinite planning horizon. This procedure is based on a simple model of market responses to sales calls, which accounts for the main characteristics of sales call responses su