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On a cooperative advertising model for a supply chain with one manufacturer and one retailer

✍ Scribed by Amir Ahmadi-Javid; Pooya Hoseinpour


Book ID
113583735
Publisher
Elsevier Science
Year
2012
Tongue
English
Weight
627 KB
Volume
219
Category
Article
ISSN
0377-2217

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We consider the component-purchasing problem for a supply chain consisting of one retailer and two complementary suppliers with different lead-times. The retailer purchases a specific component from each supplier for assembling into a fashionable product. After ordering from the long-lead-time suppl