Older adults' motivations for gift giving to charitable organizations: An exchange theory perspective
✍ Scribed by Anil Mathur
- Publisher
- John Wiley and Sons
- Year
- 1996
- Tongue
- English
- Weight
- 997 KB
- Volume
- 13
- Category
- Article
- ISSN
- 0742-6046
No coin nor oath required. For personal study only.
✦ Synopsis
Although corporate contributions to charity have been the subject of much discussion and research, little attention and research has been devoted to understanding charitable gift-giving behavior of individuals. Using exchange theory, we provide explanations for giftgiving behavior of older adults. A model is developed and tested using LISREL. The results suggest that social interaction and control motivations are important predictors of gift-giving behavior. Contrary to expectation, esteem enhancement motivations were negatively related to charitable gift giving. These results provide partial support for an exchange-theory -based explanation of older adults' gift-giving behavior. 0 1996 John Wiley & Sons, Inc.
Nonprofit organizations attracted more than $122 billion in 1990 by way of contributions from individuals, foundations, and corporations (US. Bureau of the Census, 1992). Although corporate contributions to charities have been widely publicized and researched (e.g., Ross, Patterson, & Strutts, 1992;Varadarajan & Menon, 1988; Webb, 1993), they accounted for less than 5% of all philanthropic giving in the United States in 1990(Haggberg, 1992; Webb, 1993). Estimates of individual contributions to charities, on the other hand, range from a high of 83% (Harvey, 1990) to a low of over 75% (Haggberg, 1992). However, understanding of charitable giving by individuals is limited Psychology & Marketing