𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Observations on the temporo-mandibular articulation

✍ Scribed by Lord, Frederic Pomeroy


Publisher
John Wiley and Sons
Year
1913
Tongue
English
Weight
635 KB
Volume
7
Category
Article
ISSN
0003-276X

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Leveraging sponsorships on the Internet:
✍ Clinton S. Weeks; T. Bettina Cornwell; Judy C. Drennan πŸ“‚ Article πŸ“… 2008 πŸ› John Wiley and Sons 🌐 English βš– 143 KB

## Abstract This paper considers how the Internet can be used to leverage commercial sponsorships to enhance audience attitudes toward the sponsor. Definitions are offered that distinguish the terms leverage and activation with respect to sponsorship‐linked marketing; leveraging encompasses all mar