What determines where people shop? Why would shoppers visit one shopping center rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centers. Developers wish to plan, build and/or improve shopping centers to maximize profitable retail
Objects of Desire: Consumer Behaviour in Shopping Centre Choices
β Scribed by Charles Dennis (auth.)
- Publisher
- Palgrave Macmillan UK
- Year
- 2005
- Tongue
- English
- Leaves
- 282
- Category
- Library
No coin nor oath required. For personal study only.
β¦ Table of Contents
Front Matter....Pages i-xvii
Front Matter....Pages 1-1
Introduction....Pages 3-8
Background....Pages 9-21
Front Matter....Pages 23-23
Research Questions, Methodology and Questionnaire Design for Part II....Pages 25-37
Why Do People Shop Where They Do? The Attributes of Shopping Centres that Determine Where Consumers Choose to Shop....Pages 38-50
The Shopping Centre as a Brand....Pages 51-69
The Shopping Centre as an Object of Desire: Attraction and Distance In Shopping Centre Choice....Pages 70-87
Central Place Practice: Shopping Centre Attractiveness Measures, the βBreak Pointβ, Catchment Boundaries and the UK Retail Hierarchy....Pages 88-116
Marketing Segmentation for Shopping Centres....Pages 117-141
Front Matter....Pages 143-143
Shoppersβ Motivations in Choices of Shopping Centres....Pages 145-168
An Environmental Psychology Approach to Consumersβ Choices of Shopping Centres....Pages 169-184
An Evolutionary Psychology Approach to Understanding the βWhyβ of Shopping Behaviour: the Savannah Hypothesis of Shopping....Pages 185-193
Front Matter....Pages 195-195
Shoppersβ Motivations for E-shopping....Pages 197-221
E-shopping Compared with Shopping Centres....Pages 222-240
Conclusions and Implications....Pages 241-248
Back Matter....Pages 249-271
β¦ Subjects
Medical Sociology; Industries
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