Applying a neural network (NN) to the targeting and prediction problems in target marketing poses some unique problems and difficulties unparalleled in other business applications of neural computations. We discuss several of these issues in this article, as applied to solo mailings, offer remedies
Numerical and computational issues related to applied mathematical modelling
✍ Scribed by István Faragó; Krassimir Georgiev; Per Grove Thomsen; Zahari Zlatev
- Publisher
- Elsevier Science
- Year
- 2008
- Tongue
- English
- Weight
- 75 KB
- Volume
- 32
- Category
- Article
- ISSN
- 0307-904X
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