Novozymes tailors textile enzyme portfolio to customer needs
- Publisher
- Elsevier Science
- Year
- 2005
- Weight
- 37 KB
- Volume
- 2005
- Category
- Article
- ISSN
- 1351-4180
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✦ Synopsis
Novozymes Annual Report 2004: new detergent enzyme cleans clothes at 30°C
In its fiscal 2004, Novozymes A/S launched a new detergent enzyme Stainzyme which means that washing temperatures in Europe can be lowered, so reducing households' electricity bills in the longer term. Sales of detergent enzymes account for a third of Novozymes' turnover, making them its largest business area. Sales of detergent enzymes had been stagnating for several years but the market is now beginning to grow again. This is due to innovation, the launch of ground-breaking new enzymes, and the inclusion of enzymes in detergents beginning to take off in new markets such as China and Southeast Asia. There is extensive discussion of the product, its advantages and its markets.