✦ LIBER ✦

Notes Toward an Application of McCracken's "Cultural Categories" for Cross- Cultural Consumer Research

✍ Scribed by Kalman Applbaum and Ingrid Jordt

Book ID: 125586594
Publisher: University of Chicago Press
Year: 1996
Tongue: English
Weight: 508 KB
Volume: 23
Category: Article
ISSN: 0093-5301
DOI: 10.2307/2489772

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