Not Just a Living: The Complete Guide to Creating a Business That Gives You a Life

✍ Scribed by Mark Henricks

• Publisher: Basic Books
• Year: 2002
• Tongue: English
• Leaves: 250
• Edition: 1st
• Category: Library

✦ Synopsis

As people have come to yearn for more fulfilling and creative work, many are realizing their dreams by leaving the corporate life behind and creating businesses around the things they love. In Not Just a Living, Mark Henricks explores the genesis of this cultural and social phenomenon and offers a comprehensive approach for assessing your own potential, for "taking the plunge," and for building a business that helps you fulfill both personal and professional aspirations. Combining the authority of firsthand experience, colorful and engaging stories from the front lines, and a variety of diagnostic and planning tools, Henricks shows you how to determine whether the entrepreneurial route is right for you, recognize opportunities, overcome obstacles, plan your course, and launch and sustain your business--whether it's a solo venture out of your garage or a multi-million-dollar enterprise.

✦ Table of Contents

NOT JUST A LIVING......Page 5
Copyright......Page 6
Contents......Page 9
Acknowledgments......Page 11
Introduction......Page 13
PART ONE
Are You a Lifestyle Entrepreneur?......Page 21
1 Imagining the Ideal Life......Page 23
2 Looking in the Mirror......Page 45
3 Recognizing the Limits......Page 57
4 Deciding to Forge Ahead......Page 79
PART TWO
Taking the Plunge......Page 97
5 Selecting an Option......Page 99
6 Making Money......Page 119
7 Funding a Lifestyle Venture......Page 147
PART THREE
Making It Work......Page 165
8 Picking Your People......Page 167
9 Taming Technology......Page 183
10 Growing Without Grief......Page 195
11 Ending Well......Page 211
Notes......Page 221
Appendix: Further Reading......Page 227
Index......Page 239