Not always co‐creation: introducing interactional co‐destruction of value in service‐dominant logic

✍ Scribed by Harris, Lloyd; Plé, Loïc; Chumpitaz Cáceres, Rubén

• Book ID: 125842800
• Publisher: Emerald Group Publishing Limited
• Year: 2010
• Tongue: English
• Weight: 139 KB
• Volume: 24
• Category: Article
• ISSN: 0887-6045
• DOI: 10.1108/08876041011072546