Norms and economic motivation in the Swe
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Kristina Ek; Patrik Söderholm
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Article
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2008
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Elsevier Science
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English
⚖ 347 KB
The purpose of this paper is to provide an econometric analysis of the most important determinants of Swedish households' choice to pay a price premium for “green” electricity. We draw on recent developments in the literature on integrating norm-motivated behavior into neoclassical consumer theory,