Normalized Collective Corruption in a Transitional Economy: Small Treasuries in Large Chinese Enterprises

Marketing in Chinese Small and Medium En

Marketing in Chinese Small and Medium Enterprises (SMEs): The State of the Art in a Chinese Socialist Economy

✍ Wai-sum Siu; Zhi-chao Liu 📂 Article 📅 2005 🏛 Springer US 🌐 English ⚖ 236 KB

This paper adopts the context-embedded approach to examine the marketing practices of 307 small and medium enterprises (SMEs) in the People''s Republic of China by comparing the survey findings with that of Hong Kong and Guangdong SMEs. Chinese SMEs focus on regional markets to avoid direct competit