Non-local or local brands? A multi-level investigation into confidence in brand origin identification and its strategic implications

✍ Scribed by Zhou, Lianxi (author);Yang, Zhiyong (author);Hui, Michael K. (author)

• Book ID: 107496861
• Publisher: Sage Publications
• Year: 2009
• Tongue: English
• Weight: 307 KB
• Volume: 38
• Category: Article
• ISSN: 0092-0703
• DOI: 10.1007/s11747-009-0153-1