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No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality

โœ Scribed by Kirmani, Amna; Rao, Akshay R.


Book ID
120363940
Publisher
American Marketing Association
Year
2000
Tongue
English
Weight
123 KB
Volume
64
Category
Article
ISSN
0022-2429

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