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Newsvendor Pricing Problem in a Two-Sided Market

✍ Scribed by Mabel C. Chou; Chee Khian Sim; Chung-Piaw Teo; Huan Zheng

Book ID
118091763
Publisher
Production and Operations Management Society
Year
2011
Tongue
English
Weight
494 KB
Volume
21
Category
Article
ISSN
1059-1478

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## Abstract The newspaper industry is a two‐sided market: the readers market and the advertising market are closely linked by inter‐market network externalities. We estimate market power in the Italian newspaper industry by building a structural model which encompasses a demand estimation for diffe