Lessons from 35,000 feet: How ALTOUR use
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Alexandre Chemla
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Article
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2011
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Wiley (John Wiley & Sons)
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English
โ 81 KB
## Abstract When a former Club Med executive decided to leave his comfortable corporate berth of ten years and dive into the waters of entrepreneurship, he chose to stay in the turbulent travel agency business, even though it was reeling from the airline industry's gameโchanging deregulation. Rathe